In 2018, the inspiring theme of “Regulatory Excellence Surging Toward the Future” set the tone for the year.
This year’s theme image features a futuristic ship surging through space with a winged figurehead (caduceus-like) craning forward to view what comes beyond. This image asks the viewer to invest some imagination into what might lie ahead —an essential exercise for a organization that wants to lead the industry into the next era.
The graphic combines visual aspects of each of the following key points:
This image has an inspirational character in the tradition of ship’s figurehead whose purpose was to inspire and protect the ship and its crew, speeding them on their way.
Achieving excellence in the health care regulatory field requires skills comparable to those needed to navigate a vessel — vision, leadership, organization, teamwork, etc.
Represented by space, it is an environment this ship is suited for but it is an environment that contains its own unique obstacles and hazards (just as in the health care industry). Skilled navigation and leadership are required to realize the mission.
Rendered in an Art Deco style for the unique attributes the style offers. Because of its historic nature, Art Deco has a retro feel (a nod to the anniversary year) but is still invested to this day with a strong, bold, optimistically progressive and futuristic vision.